Best Time to Post on Social Media in 2025 (Facebook, Instagram, LinkedIn & More)

Posting at the wrong time can bury your content before anyone sees it. Posting at the right time? It can double your reach and engagement.

In 2025, timing still matters — but it’s not the same for every platform. Here’s the ultimate guide to the best times to post on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, TikTok, and more.

📊 Quick Reference: Best Times to Post on Social Media in 2025

Best Time to Post on Facebook

Facebook engagement is strongest midweek mornings.

• ✅ Best Days: Tuesday, Wednesday, Thursday
• ✅ Best Times: 9 AM – 1 PM (EST)
• ❌ Worst Times: Evenings after 8 PM

Why? Most people check Facebook during work breaks and early afternoons.

Pro Tip: Post before lunch hours to hit peak activity windows.

Best Time to Post on Instagram

Instagram thrives on midday, midweek posts.

• ✅ Best Days: Tuesday–Friday
• ✅ Best Times: 10 AM – 2 PM (EST)
• ❌ Worst Times: Late nights

Why? Users scroll during lunch breaks and downtime at work/school.

Pro Tip: Portrait posts (4:5 ratio, 1080 x 1350 px) perform best because they take up more screen space.

Best Time to Post on X (Twitter)

X is a real-time platform — timing is everything.

• ✅ Best Days: Monday–Friday
• ✅ Best Times: 9 AM – 12 PM (EST)
• ❌ Worst Times: Weekends & late nights

Why? Tweets have a short lifespan (15–20 minutes). Posting in the morning captures daily conversations as they unfold.

Best Time to Post on LinkedIn

LinkedIn engagement mirrors professional work habits.

• ✅ Best Days: Tuesday–Thursday
• ✅ Best Times: 8 AM – 11 AM (EST)
• ❌ Worst Times: Evenings & weekends

Why? Professionals check LinkedIn before work or during morning breaks.

Pro Tip: Avoid posting after 5 PM — engagement drops sharply.

Best Time to Post on YouTube

YouTube favors early afternoon uploads so videos gain traction before prime-time viewing.

• ✅ Best Days: Thursday–Sunday
• ✅ Best Times: 12 PM – 4 PM (EST)
• ❌ Worst Times: Very early mornings

Why? Most people binge-watch in the evenings; uploading earlier gives YouTube time to index and recommend your content.

Best Time to Post on Google Business Profile

Local businesses get the best results posting during workday mornings.

• ✅ Best Days: Monday–Friday
• ✅ Best Times: 9 AM – 11 AM (EST)
• ❌ Worst Times: Late evenings

Why? Local searchers are most active when businesses are open and people are making purchase decisions.

Best Time to Post on TikTok

TikTok engagement is strongest midday to afternoon.

• ✅ Best Days: Tuesday–Friday
• ✅ Best Times: 11 AM – 5 PM (EST)
• ❌ Worst Times: Late nights on weekdays

Why? Users tend to scroll between classes, breaks, or after school/work.

Pro Tip: Experiment with trending sounds — timing + trends = max visibility.

Best Time to Post on Pinterest

Pinterest is unique — it spikes in the evenings and weekends.

• ✅ Best Days: Saturday & Sunday
• ✅ Best Times: 8 PM – 11 PM (EST)
• ❌ Worst Times: Early mornings

Why? People browse Pinterest for inspiration during downtime.

Does Posting Time Really Matter in 2025?

Yes — but it’s not the only factor. Algorithms now prioritize:

• Content quality
• Engagement rate
• Relevance to the audience

👉 Posting at the right time increases the odds your content gets initial traction, which helps the algorithm push it further.

How AI Scheduling Changes the Game

General best times are a starting point — but every audience is unique.

That’s where SocialPost.ai comes in:

• 🔍 Analyzes your real engagement data
• ⏰ Auto-schedules posts for your best time (not just averages)
• 🚀 Maximizes reach without guesswork

FAQs (2025 Updates)

What’s the best overall time to post on social media in 2025?
Midday (10 AM – 2 PM EST) during weekdays works best for most platforms.

Is it better to post in the morning or at night?
Morning and midday usually outperform evenings, except for platforms like Pinterest.

Does posting time affect Instagram Reels?
Yes. Posting during high-activity windows (late morning, early afternoon) improves initial reach and algorithm boost.

What’s the worst time to post on social media?
Late nights (after 9 PM) and weekends on professional platforms like LinkedIn.

Final Thoughts

Posting at the right time can boost your visibility — but personalized timing beats generic “best times.”

👉 Skip the trial-and-error. SocialPost.ai automatically schedules your posts when your audience is most active, so you get maximum engagement without guessing.