A UTM code is a short tag you add to the end of a URL so that tools like Google Analytics can tell you where your traffic came from, which campaign brought it, and what link someone clicked to get there.

UTM parameters are the five standard tags - source, medium, campaign, content, and term - that you can append to any URL. When someone clicks a tagged link, these parameters show up in your analytics so you can measure which channels and campaigns are performing best.

A UTM URL builder is a tool that generates properly formatted tracking links for you. Instead of manually typing out UTM parameters (and risking typos that break your tracking), you fill in the fields and get a clean, ready-to-use URL.

Enter your destination URL and fill in the campaign details using SocialPost's free UTM builder above. Hit Copy URL and you've got a trackable link ready to use anywhere - ads, emails, social posts, wherever you're driving traffic.

Add UTM-tagged links to every social post that links back to your site. Tag each platform as a different source (e.g., linkedin, twitter, facebook) so you can see in Google Analytics exactly which social channel is driving clicks, signups, or sales.