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Social media is essential for burgeoning startups. Hiring a social media manager? That part can be tricky. Startups in their early days are facing an uphill battle with few resources. Often, the team has to go above and beyond their outlined role and put in extra time and effort to make it a point where the startup is able to reach a new level of resources.
The good news is that it’s possible to see social media success without hiring a full-time social media manager, and it’s not necessary for anyone on your team to be a seasoned expert in social media. All that’s required is a bit of strategizing, the use of some effective digital tools, and some trial and error.
Let’s take a look.
Content Creation Tips
When coming up with ideas for social media content, it’s easy to think from the point of view of your startup: what message are you trying to convey, or what topics are you educating your audience about? Are you trying to make a sale, or gain a subscriber? Although these are important considerations when creating content, the more important component for successful social media campaigns are focused more on your audience than your brand.
Think about what your audience will find interesting, entertaining, educational, inspiring, or otherwise valuable. This isn’t always easy to do, especially when you’re coming to the platform with your own agenda (which you should keep in your purvey, as well).
To come up with great content ideas, think about the kinds of posts you find yourself engaging with most. As a general rule, any posts with visuals are going to do better on virtually every platform. Videos typically do better than photos because they are usually more engaging; they allow for action, talking, and demonstrations.
Consider taking your audience behind the scenes; this can be one of your most powerful tools as a startup. Many of your fans, future customers, and potential investors will be genuinely interested in your process and what goes into the work that you do. Even if your work doesn’t feel inherently visual, there are many ways to make your work engaging, even your posts are simply showcasing the personality and approach of your team.
Always keep in mind your brand voice and tone and whether a certain kind of content format fits your channels. You may want to explore ideas that aren’t immediately obvious. Many brands and startups launch into the public eye because of a well-timed video that hits on a popular trend.
There are many options when it comes to staying on top of trends as well as drafting high quality social media content. Gen-AI tools like SocialPost make it possible to stay relevant in a quickly changing online world, helping you write posts as well as schedule and post them.
The Role of AI in Social Media
AI is growing in capability on a daily basis and making certain complicated tasks easier than ever. Social media is getting a huge boost from SocialPost, which is designed to generate social media content as well as schedule and post it. While early AI interfaces may have created clunky and awkward language, SocialPost works with more than just prompts; it also incorporates your brand voice to ensure that social media posts sound authentic, cohesive, and distinct.
AI like SocialPost make it possible to significantly cut down on time spent creating social media content while maintaining a high quality of content over your social media channels. A tool like SocialPost is indispensable for social media management for small teams and tight budgets. AI can act like a digital assistant, covering important social media management tasks while freeing up your schedule.
AI can help you formulate more than posts; it can also generate responses to common questions and inquiries and cut down on time spent on individual responses. It can also help create perfectly suited images to go with social media posts, saving time and effort searching for stock images.
Gen-AI like SocialPost makes it possible to stay on trend by instantaneously pulling from relevant topics, searches, and other content to formulate high quality content that will resonate with your audience. Rather than do hours of your own research and hope that your content hits the mark, which moves at lightning speed, put AI to work and catch the kite by its tail.
Tools like SocialPost can support and even replace a social media manager while your startup is in its early stages, offering efficient work for very little cost. In the future, if you choose to add social media staff to your team, SocialPost can provide additional support and assistance with generating and automating social media posts.
How to Create a Content Plan
If you’re new to the world of social media, there are a few basic strategies you can implement to quickly put together an effective social media content plan. With support from digital tools, your content plan has the power to move the needle on your startup’s online presence and its overall success with customers and investors.
Here are a few tips to get you started.
Choose your platforms. It’s not possible to post everywhere, and it’s certainly better to choose a few platforms and focus on them rather than post infrequently on every social media platform out there. Think about where your customers and investors already spend their time. Professionals are on LinkedIn, sure, but they might also be on certain Facebook groups. Do your research and choose a few platforms to master before branching out to new spaces.
Carve out a three-month plan. As a startup, you have to prioritize the content that you’ll be putting out. If your content is educational in nature, it makes sense to work in phases. Spend a few months ensuring that your audience understands the basics, any unique terminology, and the mission or vision that you’re bringing into your industry. A plan doesn’t have to include every post and a complete timeline; rather it’s an overview that can help guide you before moving onto the next phase.
Decide what your brand voice is. This is an essential part of your overall marketing plan, and it’s essential for your social media presence. This is where your voice really shines and gains consistency, so it’s important to be sure about at least the basics. Is your brand serious or lighthearted? Is there room for comedy? Does your brand feel and speak to a young audience, or an older and more traditional one? The basics of your brand voice are just a starting point. As you engage with your online audience, your brand voice will naturally develop to include all of the interactions that come up.
Save With SocialPost
If your startup is considering hiring a social media manager but isn’t ready to make the financial investment, it might be time to give SocialPost a try. SocialPost offers a variety of plans, including a free plan that doesn’t require a credit card. Additional paid plans are designed to be affordable, and you can test run these plans with a free trial anytime.
Let AI support your social media work and expand your existing team’s potential without making an investment into another role. SocialPost is designed to support small teams, tight budgets, and people with big ideas and not much time.
If you’re ready to see what SocialPost can do for you, sign up today and get started. Choose your plan and explore SocialPost’s features to push your startup’s social media presence to the next level.
