Persona Builder helps you speak directly to your ideal customers by letting you create detailed, reusable audience profiles.

1. Create a Persona
   Give your persona a name and define their pain points, goals, tone preferences, emotional triggers, and objections.

2. Save and Organize
   Store unlimited personas in your workspace—organized by brand, product, or campaign.

3. Apply to Any Post
   Select a persona when creating content using AutoPost, VoiceKit, or manual editing. The AI tailors your message to match that audience’s mindset.

Writing to “everyone” is the fastest way to resonate with no one. Persona Builder helps your content:

🎯 Feel personal and relevant, not generic

📈 Boost engagement by addressing real challenges and motivations

⏱️ Save time by switching between audiences without rewriting from scratch

🤝 Align campaigns across channels and customer segments

When your posts sound like they’re written for someone specific, they get noticed—and acted on.