👤 1. Build a Persona 

Give your audience profile a name and fill in the details: their challenges, goals, industry, tone preferences, emotional triggers, and more. 

💾 2. Save and Reuse 

Create as many personas as you want and save them to your brand workspace for future use. 

✍️ 3. Apply to Posts Instantly 

Use your saved persona when generating content via AutoPost, VoiceKit, or the manual post builder. Your messaging will shift to speak directly to that audience. 

• Name or nickname (e.g., “Busy Mom,” “Tech Startup CMO”) 

• Pain points and frustrations 

• Desired outcomes 

• Industry or niche 

• Tone and communication style 

• Emotional triggers and motivators 

• Common objections or barriers 

• Keywords or language they use 

🎯 Increases post engagement by speaking directly to specific needs 

✍️ Makes content feel more personal, not generic 

⏱️ Saves time rewriting posts for different customer segments 

🧠 Helps align marketing across campaigns, products, and audiences 

• Coaches and consultants with multiple client types 

• Agencies managing brands with different customer segments 

• E-commerce businesses targeting multiple buyer personas 

• Founders who want smarter messaging without doing all the heavy lifting