Persona Builder Overview
Writing great content starts with knowing who you’re writing for.
With Persona Builder, you can create detailed audience profiles — from pain points and desires to tone preferences and objections. Then, simply select a persona when generating a post and watch your messaging become more personal, relevant, and high-converting.
Whether you’re managing multiple brands, running campaigns for different customer types, or just want sharper targeting, Persona Builder ensures your content always hits home.
Persona Builder
Speak directly to your audience’s pain points. Persona Builder lets you create and save custom audience profiles, so every post resonates with the people you actually want to reach.
👤 Define your ideal customer, their challenges, and what they care about
🎯 Target each post with messaging tailored to a specific persona
🔁 Reuse audience profiles across campaigns, posts, and brands

How It Works:
👤 1. Build a Persona
Give your audience profile a name and fill in the details: their challenges, goals, industry, tone preferences, emotional triggers, and more.
💾 2. Save and Reuse
Create as many personas as you want and save them to your brand workspace for future use.
✍️ 3. Apply to Posts Instantly
Use your saved persona when generating content via AutoPost, VoiceKit, or the manual post builder. Your messaging will shift to speak directly to that audience.

What You Can Include in Each Persona:
- Name or nickname (e.g., “Busy Mom,” “Tech Startup CMO”)
- Pain points and frustrations
- Desired outcomes
- Industry or niche
- Tone and communication style
- Emotional triggers and motivators
- Common objections or barriers
- Keywords or language they use

Why It Matters:
🎯 Increases post engagement by speaking directly to specific needs
✍️ Makes content feel more personal, not generic
⏱️ Saves time rewriting posts for different customer segments
🧠 Helps align marketing across campaigns, products, and audiences

Example Use Case:
You run a fitness coaching business with two main audiences:
- Busy Professionals who want fast, effective workouts
- Postpartum Moms trying to regain strength and confidence
With Persona Builder, you can switch between those two profiles in seconds — and generate posts that feel tailor-made for each.

Who It’s For:
- Coaches and consultants with multiple client types
- Agencies managing brands with different customer segments
- E-commerce businesses targeting multiple buyer personas
- Founders who want smarter messaging without doing all the heavy lifting

The Right Message for the Right Audience
With Persona Builder, every post speaks to the people who matter most.
Companies Trust SocialPost















FAQ
Can I create more than one persona?
Yes — you can create unlimited personas and switch between them anytime when generating content.
Does Persona Builder work with AutoPost?
Absolutely. Just set your preferred persona during your AutoPost setup, and all content will reflect that audience profile.
Can I use different personas for different posts or brands?
Yes! Each brand can have its own personas, and you can choose which to use for any post.
Built for Everyone,
Loved by Companies!

Bobby Lynch
CMO, Henson Group

Tina Ngkaion
Marketing Manager, Veterans for Azure

Damien Kaali-Nagy
CEO, Kaali-Nagy Company

Roy Schwalbach
CEO, Jack Studios

Wellie Chao
CEO, MicroOffice

Malcolm Lowery
Founder, Sports World Cards

Lisa Jones
CEO, EyeMail

Frances Abeton
Founder, WHYZE Health