You already know your startup needs a solid social media strategy to thrive in an online world, but did you know that scheduling your content (when and how often) can be just as important as the content? Timing your posts right is an essential part of your startup’s digital branding, but it can also be the toughest thing to get right, especially if your day-to-day schedule is already packed.
As a startup founder or team member, you’re likely wearing many hats and racing the clock to get the essentials completed. That leaves little time to post on social media, usually during times that aren’t ideal for posting anyway.
If you’re ready to learn more about scheduling on social media and how you can master this essential part of your strategy, read on.
Why Scheduling Matters
Scheduling and automating your social media content is one of the most important things you can do for your startup’s social media channels. Let’s look at a few reasons why the timing of your posts are so essential to your overall digital success.
See the big picture: When your social media runs on a schedule, you can zoom out and see all the posts you have planned as well as the themes that they cover over time. This allows you to ensure that your content is in line with your social media strategy, that you are hitting all the marks you set out, and not falling into unnecessary content detours (like focusing on one aspect of your startup for many weeks at a time, while skipping over another important point with just one or two posts).
Get rewarded by the algorithm: When you schedule out your content, you can automate posts to go out at the right times for your audience. This trains algorithms and search engines to look for your content at a certain time or day, and the more consistent you are, the more likely you are to show up in your audience’s feeds. You’re far more likely to rank high on different searches and topics if you are posting consistently, leading more customers and potential investors to your channels.
Take time now, save time later: When you create a batch of content and schedule it, not only are you ensuring consistent posting on your channels, you are also saving a huge amount of time down the line. This means that no matter what happens in your day-to-day, your social media will continue to put out high quality content that aligns with your strategy. Freeing up your time with scheduling means that you have more capacity to respond to one-off interactions, questions, and unexpected events—the online world isn’t always predictable, and sometimes our focus is drawn into an urgent situation. In that case, your social media schedule can stay intact.
Best Practices for Scheduling
When it comes to posting on your startup’s social media channels, there are a few things you can keep in mind as you build out a strategy that works for you.
Start with a beginner mindset: As a startup founder, you’re breaking new ground. Your audience isn’t going to be established at the beginning, which means that their preferences and habits aren’t going to be immediately obvious or searchable online. The most important thing, especially when starting your channels, is to apply best practices, but always defer to your analytics and metrics. It may be generally true that a LinkedIn audience engages most between 3 and 5 p.m. However, it could be true that for your niche, your audience is online later, scrolling not just in the second half of the workday but after they’ve already put their work laptops away.
Plan to post: Don’t leave posting up to when you have a free moment or a burst of inspiration. Treat social media content as another essential task to your startup’s success, and build out a regular schedule. Consider the format of your content—a weekly blog will likely get more traction than a daily one. Short form videos, on the other hand, can and should go out several times a week, if that is a format you are planning on. The important thing is to create a plan and stay consistent with it.
Strategize, then iterate: The best thing you can do for your social media channels is to begin posting consistently. After that, make adjustments as needed. Your schedule should reflect the interests and preferences of your audience, which you will learn over time. Be sure to give whatever schedule you are working with enough time to take effect. Often, there is a lag time that could be quite significant between what you are doing and the desired results. Try to avoid throwing spaghetti at the wall, but rather try different approaches (different frequencies, times, and days), adhere to them for a set amount of time, and then adjust.
How SocialPost.ai Can Help
Scheduling social media content doesn’t have to take up your valuable time as a startup founder or team member. With digital tools like SocialPost, you can effectively schedule many days worth of content at once. SocialPost does more than schedule—it also generates social media content, giving you a huge boost when it comes to content creation.
SocialPost is designed for busy business and startup owners like yourself who are short of time and often on a tight budget, especially in the early days of a venture. It takes the heavy load of creating content off your plate with content generation and scheduling.
All that’s required is a few prompts that tell SocialPost what you’d like to post about, as well as your brand’s voice and tone. With just a few clicks, SocialPost is able to create high quality social media content tailored to a variety of platforms in just a few moments. And because it adheres to your brand voice, your social media content comes out sounding like something you wrote, rather than something AI and generic.
Once your content is lined up, scheduling your content is a breeze. It’s simply a matter of choosing your scheduling parameters and then allowing SocialPost to take care of the rest. SocialPost can easily integrate with your existing social media strategy and scheduling practices, while making recommendations about best practices and other helpful tips for scheduling your content.
Between content creation and scheduling, SocialPost is designed to save startups a huge amount of time and money. SocialPost works as your social media manager and virtual assistant, completing hours of work in just a matter of minutes, leaving you free to focus on the countless other tasks on your plate.
As a startup founder, you already know how important scheduling is—your day is likely filled with tasks, meetings, and other important milestones that need attending to. At least when it comes to social media, it’s possible to lighten the load and see huge impact thanks to the help of affordable Gen-AI tools like SocialPost.
Start Your Free Trial Today
SocialPost offers a variety of plans depending on your needs, including a free plan that doesn’t require a credit card and never expires. If your social media needs are more robust, you can explore other plans, which are all incredibly affordable and designed for startups and small businesses. Curious about all the features? Sign up for a free trial and explore the content generation and scheduling features that SocialPost has to offer.
Sign up today and explore what regular and effortless posting can do for your startup.
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