Posting at the wrong time can bury your content before anyone sees it. Posting at the right time? It can double your reach and engagement.
In 2025, timing still matters — but it’s not the same for every platform. Here’s the ultimate guide to the best times to post on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, TikTok, and more.
📊 Quick Reference: Best Times to Post on Social Media in 2025
|
Platform |
Best Days |
Best Times (EST) |
Notes |
|
|
Tue–Thu |
9 AM – 1 PM |
Weekday mornings = peak engagement |
|
|
Tue–Fri |
10 AM – 2 PM |
Midday scroll wins |
|
X (Twitter) |
Mon–Fri |
9 AM – 12 PM |
Mornings drive real-time reach |
|
|
Tue–Thu |
8 AM – 11 AM |
Professionals check feeds before work |
|
YouTube |
Thu–Sun |
12 PM – 4 PM |
Post before evening viewing peak |
|
Google Business Profile |
Mon–Fri |
9 AM – 11 AM |
Matches local search activity |
|
TikTok |
Tue–Fri |
11 AM – 5 PM |
Midday–afternoon = strong engagement |
|
|
Sat–Sun |
8 PM – 11 PM |
Best at night & weekends |
Best Time to Post on Facebook
Facebook engagement is strongest midweek mornings.
Why? Most people check Facebook during work breaks and early afternoons.
Pro Tip: Post before lunch hours to hit peak activity windows.
Best Time to Post on Instagram
Instagram thrives on midday, midweek posts.
Why? Users scroll during lunch breaks and downtime at work/school.
Pro Tip: Portrait posts (4:5 ratio, 1080 x 1350 px) perform best because they take up more screen space.
Best Time to Post on X (Twitter)
X is a real-time platform — timing is everything.
Why? Tweets have a short lifespan (15–20 minutes). Posting in the morning captures daily conversations as they unfold.
Best Time to Post on LinkedIn
LinkedIn engagement mirrors professional work habits.
Why? Professionals check LinkedIn before work or during morning breaks.
Pro Tip: Avoid posting after 5 PM — engagement drops sharply.
Best Time to Post on YouTube
YouTube favors early afternoon uploads so videos gain traction before prime-time viewing.
Why? Most people binge-watch in the evenings; uploading earlier gives YouTube time to index and recommend your content.
Best Time to Post on Google Business Profile
Local businesses get the best results posting during workday mornings.
Why? Local searchers are most active when businesses are open and people are making purchase decisions.
Best Time to Post on TikTok
TikTok engagement is strongest midday to afternoon.
Why? Users tend to scroll between classes, breaks, or after school/work.
Pro Tip: Experiment with trending sounds — timing + trends = max visibility.
Best Time to Post on Pinterest
Pinterest is unique — it spikes in the evenings and weekends.
Why? People browse Pinterest for inspiration during downtime.
Does Posting Time Really Matter in 2025?
Yes — but it’s not the only factor. Algorithms now prioritize:
👉 Posting at the right time increases the odds your content gets initial traction, which helps the algorithm push it further.
How AI Scheduling Changes the Game
General best times are a starting point — but every audience is unique.
That’s where SocialPost.ai comes in:
FAQs (2025 Updates)
What’s the best overall time to post on social media in 2025?
Midday (10 AM – 2 PM EST) during weekdays works best for most platforms.
Is it better to post in the morning or at night?
Morning and midday usually outperform evenings, except for platforms like Pinterest.
Does posting time affect Instagram Reels?
Yes. Posting during high-activity windows (late morning, early afternoon) improves initial reach and algorithm boost.
What’s the worst time to post on social media?
Late nights (after 9 PM) and weekends on professional platforms like LinkedIn.
Final Thoughts
Posting at the right time can boost your visibility — but personalized timing beats generic “best times.”
👉 Skip the trial-and-error. SocialPost.ai automatically schedules your posts when your audience is most active, so you get maximum engagement without guessing.