Understanding Your Instagram Analytics in SocialPost

Understanding Your Instagram Analytics in SocialPost

The Instagram tab in your SocialPost dashboard gives you a bird’s-eye view of how your profile and posts are performing. Here’s what each section and metric means:

Key Metrics Summary

Total Posts: Number of Instagram posts published during the selected time period.

Impressions: Total times your posts were displayed on users’ screens.

Outreach: Unique accounts reached by your posts.

Content: Number of posts created using SocialPost.

Followers: Followers gained (or lost) during the time frame.

Likes: Total likes across your posts.

Shares: Number of times users shared your content.

Comments: Total comments received on your posts.

If metrics show zero, make sure you've posted during the selected time period and your account is properly connected.

Graphs & Insights

Audience Engagement: Tracks user interaction with your posts—helpful for seeing what type of content resonates.

Follower Growth: Charts your follower count over time. Look for upward trends after engaging content drops.

Impressions: Helps you identify the days your content was most visible and analyze what drove those views.

Quick Tips for Instagram Growth

1. Best Times to Post

Monday to Friday: 11 AM to 1 PM is generally a safe bet.
Avoid posting late nights or Sunday afternoons unless you're targeting specific time zones.

2. Engagement Boosters

Use 5–11 relevant hashtags per post.

Reel it in: Reels have 2x higher engagement than static posts.
Stories with polls or sliders = easy wins.

3. Content Strategy

Mix it up: alternate between posts, Reels, and Stories.

Use carousels for storytelling—they tend to get more saves and shares.

Include a call to action (e.g., “Save this!” or “What do you think?”) in your captions.